Reliable intelligence begins with well-managed data collection. We plan and coordinate fieldwork across Nigeria around the audience, sampling requirements, language needs and operational conditions of each study.
Our methods include computer-assisted personal interviewing (CAPI), computer-assisted web interviewing (CAWI), computer-assisted telephone interviewing (CATI), mobile and online surveys, in-depth interviews, ethnography and focus group discussions. We select the method, or combination of methods, that best fits the question, population and required depth of evidence.
Collaboration
Accountability
Simplicity
Innovation