Innovation Research

Reduce uncertainty across the innovation journey, from identifying unmet needs to refining a proposition for launch

We investigate consumer problems, changing routines and gaps in existing offers to identify opportunities worth exploring. Early-stage research helps teams frame the need clearly, challenge assumptions and develop ideas grounded in customer realities.

We then evaluate concepts, products, packaging, names, pricing and communications with relevant audiences. Findings show what people understand, what they value, what creates hesitation and where refinement is needed. This gives innovation teams evidence for prioritising ideas and improving the offer before further investment.

Our services are:

• Ideation — explore unmet needs and develop opportunity territories.
• Concept Testing — assess relevance, clarity, appeal, differentiation and purchase interest.
• Product Evaluation — examine product experience, acceptance and comparative performance.
• Packaging and Name Testing — assess recognition, comprehension, usability and brand fit. 
• Price Evaluation — explore perceived value and response to alternative price points.
• Advertising Evaluation — test message take-out, credibility and brand linkage.