Trade Research

Build a clearer picture of the market at the point of purchase. Our trade research examines outlet coverage, product availability, pricing, visibility, retailer influence and shopper behaviour to show how channel conditions support or constrain commercial performance.

We are capable of:

Assessing market potential and outlet coverage to inform commercial targets and expansion priorities

Assessing market potential and outlet coverage to inform commercial targets and expansion priorities 

Understanding outlet segments, shopper missions and purchase behaviour to refine route-to-market decisions 

Mapping competitor presence and distribution gaps to identify underserved locations and channels 

Comparing availability, prices, promotions and merchandising against agreed execution standards 

Comparing availability, prices, promotions and merchandising against agreed execution standards 

Identifying barriers to conversion and opportunities to improve channel reach, retail execution and trade engagement

We offer:

• Retail Store Audits — assess stocking, availability, visibility and execution across relevant outlet types.
• Distribution Checks — examine market coverage, product reach and gaps across locations or channels.
• Shopper Research and Planning — understand purchase missions, choice influences and in-store barriers.
• Price and Promotion Audits — monitor shelf prices, promotional presence and competitive activity.
• Point-of-Sale and Merchandising Audits — evaluate branded materials, display quality and adherence to execution standards.